Axwell Λ Ingrosso sets a new standard.
Former Swedish House Mafia members Axwell and Sebastian Ingrosso − rebranded as Axwell Λ Ingrosso have built quite a big of hype and momentum for themselves heading into the new year. Axwell Λ Ingrosso’s debut album is set to be released in the next couple of months and we’ve been ever so lucky to get a taste of what we can expect.
The duo partnered up with Beats by Dre to debut “Something New”, the first single off their upcoming album. The debut of the single which was mainly a #SoloSelfie commercial featuring a list of celebrities including Kendall and Kylie Jenner, Usher, Nicki Minaj and more, now has its very own official lyric video.
Yes, lyric videos are seldom deemed creative, but Axwell Λ Ingrosso have taken it to new heights and set a whole new standard for lyric videos. Their video for “Something New” reveals a deeper meaning to their house anthem. The lyric video starts off with a slow rotation of geometric shapes and waves set on a black background, representing change, moving forward and well, creating “Something New”.
Between the versus, ambiguous shapes and waves starts forming a three dimensional human body, eventually transitioning to form the faces of Axwell and Ingrosso. Personally, we believe that “Something New” is destined for success and if their album is half as good as their new single, then Axwell Λ Ingrosso are in for an amazing 2015.
Check out the lyric video below: