We know, we know, you can’t get enough of the Korean cafes in Malaysia. Well, neither can we! Here’s a piece of exciting news though – a South Korean bakery cafe franchise brand will be coming to our shores soon.
That’s right, everyone! We are talking about Paris Baguette, one of the most popular bakery cafes in Korea.
We learned about the arrival of the new Korean cafe through The Star as they reported that Naza Corp Holdings Sdn Bhd will be collaborating with SPC Group to bring the South Korean bakery café franchise brand to Malaysia. According to The Star, the Naza group released a press statement to confirm that the company had already signed a mutual understanding with the South Korean conglomerate to develop the bakery cafe in Malaysia.
Nur Nadia SM Nasimuddin, the Naza director of F&B group said:
We are confident that Malaysians will be receptive to such new food and beverage (F&B) concepts such as Paris Baguette. This is due to the recent wave of “café culture”, which is rising at a rapid rate locally, presenting opportunities for our collaboration with the SPC group
The Naza group said the cafe is set to open 5 outlets in the Klang Valley area by 2016 and will have 30 outlets nationwide in 5 years.
Paris Baguette is set to be the fourth cafe franchise brand to open its first outlet in Malaysia as Caffe Bene and Tous Les Jours has already opened their Malaysian outlets last year. Premium dessert café, Milkcow Korea is also set to open its first outlet at Mid Valley Megamall this month but no official date has been announced yet. Hence, it came as no surprise to us that Paris Baguette will be opening its first Malaysian outlet as there are almost 1,500 outlets opened in South Korea alone.
The brand is also looking to expand its business in global market as they’ve opened various outlets in US too.
Of Malaysia’s coffee culture, SPC chairman Hur Young-In also said:
With Malaysia’s cultural and language diversity, we believe that the cooperation is in line with our goals to expand into South-East Asian countries, where there is high growth potential. We are also confident of this relationship with Naza, seeing the company’s strong track records in the automotive and property sector as well as F&B (food and beverage).
If you haven’t been to its outlet in Korea, check out the gallery below for a rough idea of what the Paris Baguette Cafe looks like:
So far, no further details have been released yet but it’s definitely a cafe to look out for since the cafe has a vast selection of fresh baked loaves, pastries, and cakes.
Since the lead actress of “My Love From The Star″, Jun Ji Hyun was appointed to become their brand’s ambassador, will the actress come to Malaysia to promote the brand too?
We certainly hope she will!