Broadway anyone? 😀

 Kronenbourg 1664‘s “Taste the French Way of Life” campaign brings bright lights, fancy costumes and a fascinating story to the on-going saga of achieving work-life balance. The brand’s 7th bi-weekly event portrays work-life balance through the ages with Broadway Night on November 7th (Friday), at Nexus Auditorium, Bangsar South.

Kronenbourg 1664 Broadway Night - EDM


After a mouthwatering evening with Kronenbourg 1664’s Food Marchè at Eau De Vie, Nexus, the brand is taking things up a notch by inviting urbanites to take on a quest to achieve work-life balance Broadway-style! It’s time for urbanites to let go of their daily worries and delve into a world of melodious storytelling − a musical theatre!

At the helm of this journey would be the talented thespians of Broadway Academy. Their repertoire consists of various critically acclaimed productions including “Dreamgirls The Broadway Musical”, “Shout! The Mod Musical”, and Rodgers & Hammerstein’s “Some Enchanted Evening”.

Working closely with Kronenbourg 1664, Broadway Academy has put together an exclusive selection of songs which embodies the aims of the “Taste the French Way of Life” campaign. Urbanites can look forward to masterful renditions from two well-known musicals. Les Misèrables − a musical famed for its songs of working for a living and taking a stand to take back you life and Moulin Rouge − a story set in the early 1900′, the start of the France’s care-free take on life.

Kronenbourg 1664 Broadway Night - photo

The story in these two musicals perfectly reflects on the fact that Malaysians should unwind and take a hint from the French when it comes to attaining work-life balance. Adding in a little something extra, Kronenbourg 1664 and Broadway Academy will treat urbanites to  a special final act of this exciting journey with contemporary music from well-known songs such as Pharrell William’s “Happy” and Dolly Parton’s “9 to 5”. Hence, proving that no matter what, it is always good to take a breather and enjoy life’s simple pleasures.

“Malaysians nowadays have little time to indulge in hobbies and passions like acting, singing or even just watching a movie or musical. Kronenbourg 1664 is simply here to remind all Malaysians, regardless of what your passions may be, to pace your work load and just go for it. Time and time again throughout history, it’s shown that work-life balance can be achieved simply by taking time for yourself and by enjoying life’s simple pleasures,” said Kenny Lim Marketing Manager (Premium Brands) of Carlsberg Malaysia.

There are two ways to join in this night of pure fun and entertainment:


How?Ticket Entitlement?
1Purchase 2 pints of Kronenbourg 1664 from Eau De Vie, Nexus @ Bangsar South
  • Entry for one (1) to Kronenbourg 1664’s Broadway Show
  • Two (2) bottles of Kronenbourg 1664
  • International buffet spread for one (1)
2Head to Kronenbourg 1664’s Facebook page to RSVP and purchase your ticket for RM 30

For more information on Kronenbourg 1664, please visit its Facebook page.

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Bryna spends most of her time obsessing over cars and sports, particularly football while keeping updated with the entertainment scene. From raves to rock concerts, Bryna listens to all sorts of genres and is also a fan of horror and action movies.