On 8th September, it was reported that British American Tobacco (BAT) Malaysia will see an increase of prices for all of its cigarette brands. As such, the price of a pack of 20s will go up by RM1 to RM13 for Dunhill, Benson & Hedges, and Kent. The price of Lucky Strike and Rothmans brands will also increase to RM13.50 a pack, while the Peter Stuyvesant and Pall Mall cigarette range will increase by RM1 as well to RM11.50 for a pack.
However, just today, BAT announced that the prices of all its cigarettes will revert back to their last pricing before 8th September, effective today. BAT’s Managing Director, Stefano Clini said the move was for the tobacco player to remain competitive:
Our last price increase was to alleviate mounting inflationary cost pressure amplified by progressive loss of legal domestic volumes over the years to illegal trade, decline in contract manufacturing volume and an overall competitive trade and distribution channels. However, in order to remain competitive, we have decided to revert to our prices before September 8.ADVERTISEMENT
With the revised prices, the Dunhill, Kent, and Benson & Hedges range will be back to RM12, while the Peter Styvusent and Pall Mall brands are priced at RM10.50 per pack.