The Multimedia Development Corporation (MDeC), via the Digital Malaysia announced #MYCyberSALE, the first Government-led online sale in the world. #MYCyberSALE will see the participation of 4,500 merchants featuring more than 225,000 online deals, offering up to 90% discounts from 19th September – 1st October 2014. Said to be the biggest online sale event in Malaysia, the sale will include a total of 250 e-Marketplaces including reputable local and foreign online retailers.
#MYCyberSALE is also promoted by its premium partners Astro Radio, CIMB, Golden Screen Cinemas (GSC), LINE, Pos Malaysia, and Telekom Malaysia (TM), and supported by PIKOM and the E-commerce Association of Malaysia.
The #MYCyberSALE campaign is an initiative to leverage Malaysia’s rising number of Internet users which currently stands at 19.8 million, representing 66% of the population as well as the increased adoption of smart devices amongst local consumers. Globally, e-commerce is growing much faster than sales at bricks-and-mortar stores as shoppers seek low prices, convenience, faster shipping and wider selection of products and services.
And in case you’re wondering if this is really legit or if it’s safe at all, the online sale is endorsed and governed by the Ministry and regulators such as the Ministry of Domestic Trade, Cooperative and Consumerism (MDTCC) which oversees the overall e-commerce Act, regulation and buyer protection; the Malaysian Communications and Multimedia Commission (MCMC), which oversees regulations around communication and multimedia; SMECorp which governs the participation of Malaysian SMEs; and CyberSecurity Malaysia which oversees the e-commerce and cyberspace security, code of conduct and trust.
Oh, this is going to go down real bad for us. But we like the idea!
Time to start the countdown ;)
For all the great deals in #MYCyberSALE, hit up their website.