Johnnie Walker® brings the beauty of black to life with new “Make It Black” campaign.
Johnnie Walker® Black Label® has sparked the bold intensity of its flavours by bringing a whole new consumer experience to its fans. Designed to motivate guests to leave lasting impressions via courageous decisions, Johnnie Walker® Black Label® brought an enchanting series of performances to life at the Make It Black event held in Phuture, Zouk Club Kuala Lumpur on September 4th (Thursday).
The eventful night saw consumers dressed in black as they partied the night away to a lineup ranging from dancers to live musicians that brought an absolutely different vibe than your usual club scene to one of Kuala Lumpur’s hottest nightclub. Apart from dancers, the night saw DJ Joey G making his mark with high-energy, indie dance sets flanked by percussionists and an electric guitarist, while light suited TRON dancers were also placed within the crowd, giving partygoers an exciting and inclusive 360-degree performance.
The Make It Black Zouk Club party plays host as a pre-cursor to the main event slated for October 31st. Promising a wonderful showcase of extravagant and unusual acts, the Make It Black KL event is guaranteed to present Johnnie Walker® Black Label® consumers across the Klang Valley with an experience like never before.
Natalie Harley, Senior Brand Manager for JOHNNIE WALKER® Malaysia explains:
“This is a new start for JOHNNIE WALKER® BLACK LABEL®. The campaign takes JOHNNIE WALKER® BLACK LABEL® in a bold new direction that not only brings to life the powerful personality and taste of this iconic whisky but also celebrates the bold and progressive spirit of the new whisky generation. The MAKE IT BLACK event at Zouk Club KL is just the beginning and the coming twelve months will bring a number of new initiatives for us.”
Over the next couple of months, Johnnie Walker® will continue to amaze and intrigue its fans around Malaysia so, be sure to keep updated with the latest happening revolving the Make It Black campaign via Facebook.
More pictures from the night can be viewed below:
The campaign’s new TVC featuring Italian artist Mattia Biagi, showcasing a more contemporary look and feel to the brand can be found below: