Guinness® celebrates musicians with its new music platform, Amplify.

Guinness brand ambassador girls at the Guinness Amplify : Music Made of More launch.
Guinness brand ambassador girls at the Guinness Amplify : Music Made of More launch.

Celebrating the journey of talented, dedicated and passionate musicians, musicians who are made of more, Guinness® recently launched its Guinness® Amplify campaign. Set to be a platform that allows our super talented and extraordinary local musicians to showcase their talent alongside international stars, Guinness® Amplify shines a brand new light in celebrating musicians who are made of more.

Featuring 6 live shows in 6 weeks in various locations across Peninsular Malaysia, Guinness® Amplify: Music Made of More will also include a special grand finale show that will feature an international artist. Admissions to all 6 shows in the Guinness®  Amplify Live Tour is free and is based on a first-come-first-serve basis. To further treat attendees, the 6 shows will include special promotions on Guinness® all night long.

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Team Guinness Malaysia and Paperplane Pursuit
Team Guinness Malaysia and Paperplane Pursuit

Guinness® Amplify: Music Made of More will showcase the talent of 14 of Malaysia’s best musicians including: Kyoto Protocol, Paperplane Pursuit, OJ Law, Froya, and An Honest Mistake. The Guinness® Amplify Live Tour will kick on September 6th (Saturday) at The Bee Publika and will feature American singer-songwriter Howie Day. Known for his hit songs “Collide” and “She Says”, Howie will be joined by Kyoto Protocol and Paperplane Pursuit.

“GUINNESS® Amplify: Music Made of More is an expansion of our brand positioning, ‘Made of More’, where we celebrate the talent, dedication and passion of extraordinary musicians. These are musicians who feel so passionate about the music they make, they let nothing stand in their way. They are musicians ‘Made of More’ and we are proud to give them a platform where they can showcase their ability and bring their music to hearts of Malaysians”, said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

Darren Ashley & Paperplane Pursuit performing at the launch event
Darren Ashley & Paperplane Pursuit performing at the launch event

The Guinness® Amplify Live Tour will  take place at the following venues and dates:

4. Guinness Amplify Live Tour Listings

Keep track with ® Amplify Live Tour and find out you can get your hands on exclusive tickets to the grand finale show here.

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Bryna K.
Bryna spends most of her time obsessing over cars and sports, particularly football while keeping updated with the entertainment scene. From raves to rock concerts, Bryna listens to all sorts of genres and is also a fan of horror and action movies.