From debuting a new boy group to introducing a global clothing line, it seems like YG Entertainment is ready to take a major leaps in the entertainment industry for the last quarter of the year!

K-Pop fandom is abuzz with excitement over what YG Entertainment might have in store for them ever since they posted 2 videos, titled “NONA90N #1” and “NONA9ON #2”.

NONA90N #1

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NONA90N #2

It was reported that “NONA9ON” (pronounced: nonagon) is an upcoming global casual clothing brand created by YG Entertainment and Samsung Cheil Industry. The collaboration was announced earlier in April this year and is set to be launched on 9th September.

YG’s expansion into the fashion business was accelerated after French fashion house Louis Vuitton announced that they will invest up to USD80 million in YG Entertainment. It was reported that both companies are discussing opportunities for strategic partnership in the future. In fact, the luxury brand is in negotiations to acquire another $20 million of shares from the company to become YG’s second-largest shareholder, followed behind YG founder Yang Hyun-suk.

YG’s expansion into other business areas has shown their intention to become the leading entertainment company in the world.

YG x Samsung NONA90N 3rd Invasion

For now, YG and Samsung Everland are planning to debut “NONA90N” under a joint-venture company called “Natural 9″. The latest teaser image hinted that BIGBANG’s Taeyang and 2NE1’s CL will be the first to unveil the clothing line.

As shown in the teaser image, it is assumed that the clothing line will be launched at 9:09AM on 9th September. It is unclear how the collection will look like but the company has made it clear that the brand image and concept is based on the street culture represented by hip hop.

UPDATE:

Watch the teaser video for NONA90n featuring K-Pop idol boy group BIGBANG’s Taeyang and his fellow labelmate 2NE1 leader CL here:

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Hot? We know, right?

The name “NONA9ON” symbolises diversity and infinite growth and the products are targeting young consumers around the world.

YG Mix & Match

In other news, YGE and Mnet have confirmed that they will be airing their next survival program, “MIX & MATCH’,

Similar to “WHO IS NEXT: WIN”, the show will follow a total of 9 trainees including members of Team B and 3 other trainees who will participate in the battle program to debut as the agency’s next boy group. YG representatives stated that more details about the show will be revealed during a press conference at Conrad Seoul Hotel in Yeouido, hosted by BIGBANG’s Daesung and Yoo In Na on 2nd September. The program is expected to be aired on 11th September

Meanwhile, the artistes under the label including 2NE1, Epik High, BIGBANG, PSY, and WINNER are expected to perform at “YG Family 2014 GALAXY Tour: Power in Singapore” on 13th and 14th September.

Source: 1, 2, 3

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Adrina
Adrina was our former writer and now contributes to Hype. Find out what she's up to on her IG: @moonsglowslow.