Au natural with Tiger!
Tiger, one of the most sought after Asian beer proudly introduced the debut of its first ever radler in Malaysia. The launch of the sophisticated new drink that features a combination of Tiger Beer and natural lemon juice which took place at KL Live along Jalan Sultan Ismail saw beer drinkers have a jolly good time!
Bruce Dallas, Marketing Director of Guinness Anchor Berhad said. “Radler has proven to be a resounding success in other markets all across the world right now, and is being introduced in Southeast Asia in both Malaysia and Singapore simultaneously. The launch of Tiger Radler in Malaysia is set to solidify Tiger Beer’s market leadership in Malaysia and represents yet another of the innovative ways that we keep the Tiger brand refreshing for our discerning drinkers across the country.”
The launch which was attended by over 500 people saw fans enjoy Tiger Radler for the first time. Guests were also entertained by performances from local comedians, bands and DJs. Tiger Radley is now available in pubs, bars, restaurants and coffeeshops across the country at the same retail price of the normal Tiger Beer.