Everyone loves chocolates, we at Hype Malaysia certainly do.

Cadbury Dairy Milk, Malaysia’s leading chocolate brand launched its new’s campaign “Pick Your Favourite” in order to discover the country’s favourite flavour of all time.

Supported by local artists, the campaign features eight celebrities who have chosen their favourite flavour and will be running their own campaign in order to gain votes from fans. The celebrities participating in the Pick Your Favourite campaign are rap artist and producer Joe Flizzow, Carmen Soo, Soo Wincci, Kuah Jenhan Gan Mei Yan, Jeff Chin, Diana Danielle and Farid Kamil.



These celebrities will be promoting their favourite flavours and will need your votes to for their flavours to be picked as Malaysia’s top flavour. In the two weeks of the campaign, fans will get to follow these celebrities on their updates as to what they are getting up to with their flavours and how they are doing on the polls. With guaranteed surprises coming your way, stay tune by following them on their social media platforms.

Hype Malaysia managed to catch each celebrity for a quick Q&A at the launch. Here’s what they had to say:

Question 1: What song to you best represents your flavour?

Joe Flizzow: Favourite Flavour – Roast Almonds. I think the best song that represents Roast Almonds is Havoc because it’s just havoc. As corny as it sounds but when you eat chocolate, there’s always a certain level of expectation that needs to be reached and this particular flavour is just full on havoc. It gives me the satisfaction I need.

Kuah Jenhan: Favourite Flavour – Cashew Nuts. Probably the Pokemon theme song because it rhymes. But actually, I would go with a gangster song. Just so I can show Joe Flizzow who’s the winner.

Carmen Soo: Favourite Flavour – Hazelnut. Hmm. Okay to me Hazelnut to me is tough on the outside, soft on the inside which is just how I am promoting my campaign which is why I would say that the best song to represent my flavour is I Will Survive. I will survive through anything, chocolate makes me feel good and like me, the hazel but is sweet and strong.

Gan Mei Yan and Jeff Chin: Favourite Flavour – Mixed Nuts. Oh easy! I Love It by Icona Pop! Just like the song goes, we don’t care, we love it, it being mixed nuts of course!


Diana Danielle and Farid Kamil: Favourite Flavour – Fruit & Nut. Best song to represent our flavour would be Savage Garden’s Truly, Madly, Deeply. This is because we get along so well and just like our flavour, fruit and nut goes well with each other and we love it.


Question 2: What is the first song that comes to your mind when you think of chocolate?
Joe Flizzow: Hmm. This is a good one. For me, it’s Let’s Get It On by Marvin Gaye. Good music, chocolate, good company – let’s get it on. Haha!

Kuah Jenhan: Oh I know! Wouldn’t It Be Nice – the Cadbury Dairy Milk Theme song! It’s catchy, it brings back good memories so yeah, when I think chocolate, I think of this song.

Carmen Soo: Kiss Me! No doubt there, it’s romantic and perfect.

Gan Mei Yan and Jeff Chin: What a wonderful world! Chocolate makes everything perfect and brightens up our day.

Diana Danielle and Farid Kamil: I Can Get No Satisfaction by Rolling Stones! The more chocolate the better!

The Cadbury Dairy Pick Your Favourite campaign will go on for two weeks from October 14th, 2013 to October 28th, 2013. In order to vote, fans will have to visit Cadbury’s Facebook Page and select their favourite flavour. Fans are also encourages to use the hashtag #pickmyfavourite and tag @CadburyMY on social media. The flavour that is voted as the country’s favourite will be announce on the last day of the campaign.


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Bryna spends most of her time obsessing over cars and sports, particularly football while keeping updated with the entertainment scene. From raves to rock concerts, Bryna listens to all sorts of genres and is also a fan of horror and action movies.