A week ago, we were invited to a special 30 Seconds To Mars album listening party in the heart of Kuala Lumpur – except, we were really “Up In The Air”, much like the first single off the band’s brand spanking new album. The event, held at Heli Lounge Bar, was organized by our friends from Universal Music Malaysia and it gave us the chance to be one of the first few people in the country to preview “Love Lust Faith + Dreams”!
Picking “Up In The Air” as the lead single off the album was perhaps the best decision that the band has ever made – after the decision to release such an ambitious new album, of course. The single was officially released on 19th April 2013 so we wouldn’t call it “new” new per se. What was new (to us), however, was the concept of the music video:
Dita Von Teese in the house! And McKayla Maroney (American artistic gymnast), and some wildlife, and the epic colour powder war scene that sure looked like it was a lot of fun to film. So we’re not sure why anyone would refuse to watch it. Also, you can’t fault a good song with an awesome music video to match.
Did we also mention that we’re completely taken by “City Of Angels”? We were swept away right from the very first second until the very end. This was all breathtaking and compelling, of course, which left us not only breathless but also almost wanting to beg for a replay. It’s ethereal and it urges you to feel. Like so:
“Conquistador”, on the other hand, will drum into your head like an anthem. Admittedly, it sounds like something another band would do (read: Muse) but we’re not complaining. It sounds grand. We like the subtle electronic bleeps in the background so listen closely! Yes, we realize how Jared sounds like he’s ready to go to war:
“We will, we will, we will rise again”. And they have, with “Love Lust Faith + Dreams”.
The album is out in a music store near you now! Alternatively, you could also purchase 30 Seconds To Mars’ “Love Lust Faith + Dreams” off iTunes here.