BlackBErry CEO Thorsten Heins has announced that BBM would be a multi-platform messaging service.
The BBM messaging service will land on the iPhone and Android this summer with the messaging and groups features. BBM voice, screen sharing, video, and channels will be rolled out later. The messaging service that’s been the center of the BlackBerry universe for so many years will be available on iPhone 6 and later and Android Ice Cream Sandwich and later.
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The move comes at a time when cross-platform messaging service and app WhatsApp has been landing in the top 20 lists of free apps available for Android, iPhone, and BlackBerry. It’s also a shot across the bow of Apple’s iMessages – the service has been fraught with connection issues since its launch in October 2011.
BlackBerry CEO Thorsten Heins told the assembled audience at BlackBerry Live in Florida, “It’s time, to bring BBM to a greater audience”.
Mind = blown, much?
Hold on to your BlackBerry smartphones, BlackBerry fans!