Now, look what the Hallyu wave (aka Korean wave) has gone and done. You might’ve already heard that KFC Malaysia is currently busy promoting their “Spicy Korean Crunch” chicken and the “Spicy Korean Burger”.
The “Spicy Korean Burger” (an extension of the “Spicy Korean Crunch”) features a unique marinade made from the blend of seven chilies from around the world, and drizzled with a special spicy glaze before serving. Judging from the ad, it is mainly targeted at youths. Or rather, K-Pop fans:
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At the “Spicy Korean Burger” launch yesterday, Datuk Ahmad Zaki Zahid, MD of QSR Brands (M) Holdings Sdn Bhd said, “It’s a great product and we are very happy as sales have been very encouraging. In the current lifestyle, the youth is regarded as the grab-and-go community. They come and grab a burger, then go. We hope that this product will be well regarded and received by the consumers”.
Perhaps the biggest bombshell from KFC Malaysia’s sizzling promo is the fact that they’re spending a whopping total of RM2 million to promote both the “Spicy Korean Crunch” chicken and the “Spicy Korean Burger”. What? Yes.
The KFC “Spicy Korean Burger” is available at all outlets nationwide over the next two months.
Note: KFC Malaysia is also teaching people how to do the “Gwiyomi”. For real. Click!