LINE, the world’s leading mobile messenger service provider, announced its goal to exponentially grow its Malaysian user-base this year at a press conference held this morning in Kuala Lumpur, Malaysia.

Spurred by vibrant mobile technology and consumer trends, LINE will continue to invest and grow its Malaysian user community through various collaborations with local businesses and an extensive integrated marketing campaign featuring Korean superstar, Siwon Choi of super K-Pop idol boy group Super Junior fame.



To kick off its first local campaign, LINE will be airing a locally-filmed TV commercial starring Siwon, who portrays a boyfriend interacting with his girlfriend on LINE- a situation to which many Malaysians can relate.

The commercial, shot in Tasik Ampang Hilir, amongst other familiar Kuala Lumpur locations, showcases a couple who, while separated by physical distance, grow closer via their connection on a digital social platform: LINE. Siwon himself attended the press conference to show his support for LINE and unveil his virtual brand room and avatar on LINE PLAY, LINE’s avatar communication service:

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This embodies LINE’s global aim, to bridge the growing gap between people in an ever-expanding digital world.

LINE has evolved into much more than a mere mobile messenger app, closely pursuing its goal of becoming a Smartphone Life Platform.

Siwon LINE Play Room

With games, tools, social connectivity, and entertainment apps complementing LINE Messenger itself, the LINE family has grown into a multi-faceted platform that allows users to create, share, and connect with one another across any platform.

In addition to celebrity partnerships via LINE’s Official Accounts, LINE is also transforming the music industry by becoming a new platform for music.


G-Dragon LINE

G-Dragon of K-Pop idol boy group BIGBANG recently released a new song, “MichiGO!” via his LINE official Account. Fans can download an exclusive set of G-Dragon Stickers which allows them to listen to his new song for free.


Alright, we’ve given you the sneak peek previously, now watch the full LINE app TVC that was shot in Malaysia just a few weeks ago, featuring your favourite super duper K-Pop idol, Siwon:

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Check out our exclusive pictures from the event in our photo gallery!

For more information, hit up their official website or their Facebook page.

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