In line with the K-Pop wave that has taken the world by storm, Sunsilk has launched the “Sunsilk Girls Search”, in search of their very own Sunsilk K-Pop starlets.
The “Sunsilk Girls Search” is a dance competition that offers women a golden opportunity to perform as the opening act for the 2013 Asia Super Showcase in Malaysia, slated to happen on 12th May 2013. No, we’re not kidding! The search features collaboration with Hannah Tan, one of Malaysia’s bubbliest and most upbeat personalities, to underscore the uplifting energy of the K-Pop culture.
She will also be part of the judging panel of the competition and mentor to the campaign finalists.
Elevating the intensity of enjoyment, a Sunsilk truck is built to engage women with fun K-Pop themed activities in their area of interests. They are encouraged to hop on and experience for themselves the latest trend on K-Pop hair, make-up, and fashion styles plus, an exclusive studio photo shoot, fit for a K-Pop star.
The Sunsilk truck will be traveling around Klang Valley on a mission to search and encourage participation for the “Sunsilk Girls Search”. All you, as a participant would need to do is to show your best dance moves to “Hey, Miss Pretty”:
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So if you want to open for your idol at the 2013 Asia Super Showcase in Malaysia, you can strut, you damn well can bust a move (or two), then this is your chance! The “Sunsilk Girls Search” campaign will run from 18th March to 14th April 2013.
Check out our gallery of pictures from the launch event!
For more information, visit their Facebok page.