Early this month, an unusual scene was observed at Vertigo, a nightclub in one of the major shopping malls in Kuala Lumpur. An old man known only as “Uncle Yin”, assumed to be in his seventies, entered the club dressed in a navy blue jacket, grey pants, and a pair of black PUMA Suede.
Dancing to hits like “Party Rock Anthem” by LMFAO and other famous dancing tracks, all eyes were on the old man the moment he stepped into the nightclub. Uncle Yinreceived cheers and applauses as he began showing off his moves to the beats the deejay was dropping. The young audience at Vertigo went wild when the supposedly old man began free styling dance routines at the drop of the bass.
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The video of Uncle Yin dancing at Vertigo that night was made in conjunction with PUMA Social’s latest campaign, “Evolution of Suede“. It is aimed to show the evolution of dance in the period of 45 years, from the 60s till now. The release of the video is concurrent with the launch of the campaign website.
Following the release of the campaign video, as well as the launch of the campaign website, PUMA is currently running two separate contests:
#ForTheStreet Instagram Contest
This contest calls for the public to post pictures of their personal collection of the Suede on Instagram and hashtags #ForTheStreet and #MY, and @Puma to join the global conversation with the fans worldwide. PUMA fans can also take pictures with iconic props available in PUMA outlets. The contest started on 25th February 2013. Six weekly winners will be announced every Tuesday, beginning on 5th March 2013.
2058 Future Suede Designing Contest
With the template provided by PUMA here, the contest aims to show your creativity by designing your interpretation of the Suede in the next 45 years. Top 30 designs will be selected to be materialized and showcased during the finale party. The last day to submit your designs is on 1st March 2013.
The “Evolution of Suede” also features the Future Suede, one of the items from the Spring-Summer 2013 collection. The Future Suede is now available at PUMA outlets in:
- One Utama
- Bangsar Village 2
- Pavilion KL
- Queensbay Mall
- Sunway Pyramid
- Suria KLCC
- The Gardens
For more information, hit up PUMA Malaysia’s Facebook page.