Texas Chicken, Now Open For Business

Texas Chicken®, a globally recognized brand, has opened its first restaurant on 31st January 2013 in Malaysia. Texas Chicken®’s local franchise partner, Etika International Holdings, plans to open 80 Texas Chicken® restaurants nationwide in the next 10 years.

The first Texas Chicken® restaurant will be located at AEON Bukit Tinggi Shopping Centre, with a seating capacity of approximately 70 guests. The restaurant is fitted with state-of-the-art kitchen equipment and a new digital menu board display system to enhance the in-restaurant experience of Texas Chicken® guests.

Mr. Jim Hyatt, CEO of Texas Chicken — Mr. Jim Hyatt (CEO of Texas Chicken)

Texas Chicken® differentiates from its competitors in the care and attention given to ingredient sourcing, quality control and preparation of fresh food:

Direct imports from USA suppliers – Spices and seasoning for Texas’ great tasting chicken, and ingredients for the signature sides (i.e. Honey-butter Biscuits) are imported directly from USA. Thus, ensuring that guests who visit Texas Malaysia restaurants enjoy the same great taste created 60 years ago by the founder – Mr. George W. Church Sr.

Fresh Chicken, Fresh Preparation – To guarantee the delectable, refreshing taste only available from using the freshest ingredients, the Original and Spicy Chicken are made with chicken which is freshly procured from local farms. All day long, Texas Chicken®’s cooks marinate and prepare fresh batches of chicken in the restaurants.

Truly Juicy & Crunchy Chicken – A result of Texas Chicken®’s exclusive cooking technique that merges the art and science of creating mouth-watering chicken, and delivered to guests in every Texas Chicken® restaurant through stringent training and QA programs.

Big Pieces, Greater Value – With Texas Chicken®’s signature eight-piece cut, Malaysian guests can now enjoy bigger, more sumptuous chicken portions at greater value.

Signature Spicy Taste (for Spicy Chicken only) – Made from a proprietary recipe which includes a perfect blend of 5 types of Chili Peppers, each piece of Spicy Chicken is marinated overnight and freshly hand-breaded and battered in restaurants. Thus, providing consumers with a well-rounded, tingling spicy taste that is enjoyed in every bite.