Today, over 400 H&M fans and enthusiasts of the brand lined up for over eight hours outside the second Malaysian store at popular retail destination, Setia City Mall, in anticipation of the Swedish fashion retailer throwing its doors open at 11am.

Wow. Hasn’t it been barely a month since the first H&M outlet opened at Lot 10 in Bukit Bintang, Kuala Lumpur?

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Not that we’re complaining, of course.

Lex Keijser (Country Manager for H&M Greater China, Singapore, and Malaysia) officiated the ribbon cutting ceremony together with Nicholas Hong (Store Manager of H&M Setia City Mall) and welcomed an excited crowd of H&M lovers into its second Malaysian store.

Centre L-R Nicholas Hong, Lex Keijser

“We have had an amazing response from our customers since the opening of our flagship store in Kuala Lumpur and we look forward to continue bringing Malaysians fashion and quality at the best price. We are also excited to expanding our business concept here within South East Asia and hope to grow our following in Malaysia”, says Mr. Lex Keijser (Country Manager for H&M Greater China, Singapore, and Malaysia).

Aww yeah!

Spread across around 17,000 square feet, the H&M Setia City Mall store carries a complete range of fashion and accessories for women, men, teenagers and children with new items in store daily. Prices start at RM19.90 for a t-shirt.

The H&M Setia City Mall is located at Upper Ground Floor, Lot MM03 /04. Opening hours are 10:00am to 10:00pm daily. For more information, visit H&M Malaysia’s official website.

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Eats, sleeps, & breathes music, but drinks mostly coffee & okay, some wine - sometimes, a little too much. A little too obsessed with the number seven, is deathly afraid of horror movies, believes that she writes better than she speaks, & currently feeling a little strange writing a profile about herself.