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Home Footwear

Machino & SAOI: 2 Malaysian Shoe Brands We’re Stanning Hard! #SupportLokal

by Dean Zaini
August 21, 2024
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If you’re on the hunt for footwear that perfectly balances style and comfort, look no further than these two standout Malaysian brands: Machino and SAOI.

Each brand brings its own unique flair to the world of shoes, offering not just dope kicks, but a celebration of craftsmanship and cultural pride. Take a gander at what they have to offer:


Machino: Beacon Of Cultural Unity

More than just a footwear brand, Machino – founded by sisters Esther and Amy Tai – is a celebration of Malaysia’s rich cultural legacy. The name “Machino” embodies the unity of Malaysia’s diverse communities: Malay, Chinese, Indian, and Others. Machino celebrates Malaysia’s heritage and vibrant culture by weaving various traditions into their everyday designs for women.

Machino is all about the 3Cs: comfort, confidence, and community. Their shoes are crafted with thick, firm sponge insoles to keep your feet comfy all day, whether you’re at a bustling city street or a sophisticated gathering. With stylish designs that prioritise comfort, they help you step out feeling as great as you look!

Beyond their impressive footwear, Machino’s community spirit is evident in their sold-out Raya collections, reflecting a strong commitment to unique designs and superior quality.

Explore their collection at their official website and Instagram, or visit their store in person.


SAOI: Timeless Approach To Modern Fashion

Meet SAOI (pronounced “say”), your new style companion! The brand, which was started by Wan Nur Syaira, provides classic wardrobe staples for each season. Their collection includes slingback heels, ballet flats, and Croc kitten heels in unique, muted colours, perfect for any formal or casual occasion.

Step It Up With Rihanna's Soccer-Inspired FENTY x PUMA Avanti LS!

SAOI’s ballet flats offer everyday comfort with a minimalist design that complements any wardrobe. The Croc kitten heels blend the ease of a flat with the grace of a heel in subtle shades, making them ideal for both professional and social events. Each pair showcases SAOI’s dedication to meticulous craftsmanship and sustainable fashion through collaborations with local entrepreneurs and designers.

Overall, SAOI delivers high-quality, stylish footwear designed to be cherished and worn across different seasons and occasions. Their focus on both design and durability ensures that every pair of shoes not only enhances your wardrobe but also stands the test of time.

For more details, visit their website and Instagram.


Let’s celebrate local pride and #Supportlocal by diving into the world of Malaysian footwear. Machino and SAOI, two exceptional brands, offer a delightful fusion of style, comfort, and cultural heritage. Embrace homegrown excellence and step confidently in styles that reflect our unique cultural style!

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