With the launch of its new campaign ‘Art with a Twist,’ consumers can now an elegant interpretation of art through the famed premium wheat beer from France, 1664 Blanc, and its raspberry-flavored 1664 Rosé. In addition, the 1664 Blanc will release exquisite artist edition cans designed by French artist Michaël Cailloux.
When French artistry meets good taste, Michaël Cailloux takes everyone on a journey of playful elegance and discovery through his artistic interpretation but with a twist that enhances the French lifestyle while adding simple aesthetic pleasure to everyday occasions here in Malaysia. His work depicts a surrealist Parisian Garden, complete with a French bulldog and flowers in full bloom.
“1664 Blanc continues to share good taste via a voyage of experiences be it through food, fashion, or
art. This latest ‘Art with a Twist’ campaign aims to bring Parisian-inspired elegance and elevate shared
moments with friends and loved ones over our fine brew that represents the French essence of good
taste,” shared Carlsberg Malaysia’s Marketing Director, Olga Pulyaeva.
The campaign aims to reward customers who participate in the celebration of art; a slew of exclusive merchandise awaits the lucky winners. Simply buy three full pints, six half pints, or one bucket of either variant of 1664 Blanc at your favourite pub. Interestingly, with any purchase of the 1664 Blanc beer tower, you could also receive two sets of the artist edition collectibles.
Customers who purchase a can or bottle of 1664 Blanc or 1664 Rosé at participating convenience stores may be eligible for an exclusive artist edition 20″ trolley luggage. Fortunately, the campaign will last until November.
Neetashini Kanendran contributed to this article
