100PLUS, Southeast Asia’s leading isotonic drink from F&NHB, is partnering with Netflix’s “Physical: Asia” for a regional collaboration that highlights 100PLUS PRO—its high-performance hydration drink for active lifestyles in Malaysia, Singapore, and Thailand. The team-up mixes entertainment and fitness while giving everyday athletes an extra boost to “Unlock their 100.”
Celine Tan, Director of Group Marketing at Fraser and Neave, Limited, says the collaboration is a natural fit because both brands value resilience and endurance. She says “Physical: Asia” highlights the pursuit of excellence, which is the same spirit behind 100PLUS. With 100PLUS PRO, the brand hopes to help people perform better, recover faster, and stay motivated as they follow the new Netflix series.
Hydration Engineered for Peak Performance
- 10g Protein with 2g BCAA – Supports muscle repair and recovery between exercise sessions
- Electrolytes – Replenishes hydration lost through sweat
- Vitamin B3, B6 & B12 – Helps reduce fatigue and sustain energy
It delivers hydration, energy, and recovery support to help individuals stay in peak condition, whether they are training, competing, or simply powering through daily life.
When Hydration Meets Storytelling
100PLUS PRO and Netflix’s “Physical: Asia” are teaming up to celebrate strength, endurance, and the drive to keep going. As Southeast Asia’s leading isotonic brand, 100PLUS focuses on resilience and rising stronger, which matches the spirit of “Physical: Asia”, Netflix’s first nation versus nation competition featuring eight countries in tough challenges of strength and strategy. Set in striking arenas inspired by Korean and pan-Asian heritage, the series showcases teamwork, passion, and national pride.
Together, 100PLUS PRO and “Physical: Asia” highlight people who push their limits and perform under pressure, showing how proper hydration supports effort and recovery builds resilience. As part of the regional campaign, both brands will launch interactive activities across Thailand, Malaysia, and Singapore, inviting people to fuel up, challenge themselves, and reach their peak performance.
“In Malaysia, 100PLUS has always been part of our active lifestyle, from school sports days to big competitions,” said Leong Wai Yin, Marketing Director of Fraser & Neave Holdings Bhd. She said “Physical: Asia” reflects the same Malaysian spirit of showing up, pushing through, and not giving up. With 100PLUS PRO, the brand wants to support better hydration and recovery for everyone, whether they are training or just staying active. She added that the partnership with Netflix inspires Malaysians to keep striving and rise stronger.
Visit the “Unlock Your 100” challenge microsite to join a squat-based leaderboard challenge and win exclusive prizes and follow @my100plus on social media to stay updated on the latest challenges and promotions.
