Twitter is considering offering a premium version aimed at professionals, including brands and news organisations, hinting that the platform could collect subscription fees from power users for the first time in 11 years.
The company is conducting a survey “to assess the interest in a new, more enhanced version of Tweetdeck” to make Tweetdeck even more valuable for professionals.
A journalist affiliated with The New York Times tweeted several screenshots of what a premium version of Tweetdeck could look like. It’s a version that has “more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker”.
As seen in the screenshot above, the mock-up includes new analytics, alerts about breaking news, and information about what the account’s followers are tweeting about.
The microblogging platform since its founding 11 years ago has provided a free service (supported by advertising) to its massive user base. Now, with 319 million users worldwide (as of last month), it’s no surprise that Twitter has decided to take it to the next level.
As far as we know, the premium version of Tweetdeck will come with a subscription fee, but the core service would remain free for other users.