Keep walking and you will find yourselves stepping into The Celebration Lounge, a series of unique parties that will launched by Johnnie Walker Gold Label Reserve.

The brand promises to deliver us a night of bold, sophisticated and luxurious moments by igniting our senses with sounds of international DJs, the gracefully-choreographed performances, and of course, a glass of Johnnie Walker Gold Label Reserve in hand.

JW Gold Label_The Celebration Lounge

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Avalon Club Lounge at TREC KL, which recently opened its grandest of doors to city slickers, will be transformed into a glitzy arena with a touch of class for the Celebration Lounge. The ambiance of the club will be elevated with gold-themed elements and décor that exudes luxury and sophistication. This is part of Johnnie Walker Gold Label Reserve efforts to initiate its series of exclusive parties in key cities across Malaysia.

Guests can expect to have an immersive partying experience with their friends as they will be indulged with extravagant showcases that are set to feast their sense of sound, sight, taste, and feel in The Celebration Lounge.

Music and sound from renowned DJs from all across the region will amplify party goers’ audio experience while our sense of sight will be ignited through a series of visually appealing, glamorous performances and awe-inspiring show moments.

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To bring our experience to a whole new level, Johnnie Walker Gold Label Reserve will collaborate with a team of experiential experts to convert selected outlets into an elaborate and lavish arena specially designed for local consumers.

Touted as the celebratory blend fit for indulgent celebrations like The Celebration Lounge, consumers will have their taste buds elevated with the perfect blend of Johnnie Walker Gold Label Reserve, as well as unforgettable nights out with amazing friends. Guests will be given the chance to immerse themselves in the serve ritual for the Gold Label Reserve, aptly savouring the luxurious, creamy and honeyed flavours of the blend.

The Celebration Lounge

Entrance to The Celebration Lounge is by invitation only, as the brand aims to bring consumers on a progressive journey of a distinguished nightlife experience that is unrivalled and exclusive. These luxurious affairs will also set the tone for the year-end festivity.

Regarding the launch of the Celebration Lounge, Rajesh Joshi, Marketing Director, Diageo Brands said:

The Celebration Lounge is a joyful platform for us to engage and inspire our discerning customers as they continue to seek new, inventive experiences.

It also enables Johnnie Walker to introduce new perspectives to the local nightlife scene, instilling greater dynamism and excitement which will ultimately benefit consumers,” he added.

Event deets are as follows:

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  • Date: 3rd December 2015 (Thursday)
  • Time: 9:30pm – 1am
  • Venue: Avalon Club Lounge, KL

So, what else can you, as a consumer, expect from The Celebration Lounge?

Just check out the video below:

For more information, visit Johnnie Walker’s official website and Facebook page.

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Adrina
Adrina was our former writer and now contributes to Hype. Find out what she's up to on her IG: @moonsglowslow.