After 2 years and a few side projects e.g. messaging app Bolt, fun time-lapse app Hyperlapse, the world’s most popular social media plus photo-sharing platform is finally adding more filters to their app. If you remember, they’ve also recently allowed for caption editing, which more or less saved the lives of regular typo-makers – like some of us.
Today, Instagram confirmed that they’ve added 5 new filters for still images. To jog your memory, the last filters they added were “Willow” and “Mayfair”. High time these came along:
As seen above, they are:
The reason behind the addition, we suspect, is because they’ve been up against other photo filter apps such as VSCO Cam for quite some time now. So it’s a no-brainer to say that yes, Instagram is finally bucking up and beefing up their app. Also, we hear that the new filters also comes with a tweak in how they’re displayed i.e. you can now manage your favourite filters in a filter tray.
Instagram made the official announcement via their blog, with a statement with said:
Today, we’re excited to bring you five new photo filters.
In December 2012, we added Mayfair and Willow to the Instagram filter family—and a lot has happened in the last two years. Photography trends have evolved, and the capabilities of the camera on your phone have vastly improved. We’ve seen tremendous creativity within the community, not only in the moments they share, but in the time spent carefully composing and editing photos and videos to bring out emotions and make them beautiful.
Inspired by the photography, art, fashion and design of the global Instagram community, we’re releasing five new filters that we believe are our best yet. You’ll see the filters at the front of your filter tray: Slumber, Crema, Ludwig, Aden and Perpetua. They soften and subtly shift colors to achieve the look and feel you want for your each photo.
To make it easier to choose between filters, we’ve updated how they’re displayed. When you go to apply a filter to your photo, each filter icon on the bottom now displays a blurred preview of your photo with its effect applied. This lets you see at a glance how your photo will appear with each filter applied.
Finally, we know that everyone has their favourite filters. We want to keep things simple as we add more, so we’ve added a new “Manage” button at the end of your filter tray. Tap it to re-arrange the order of your filters and hide the ones you rarely use.
We haven’t tried ’em out ourselves yet but if you’ve already gotten the update, let us know what you think of the new filters and which is your new favourite in the comments box below!
To learn more about the new filters and how to rearrange your filter tray, visit the Instagram Help Center.