CLEAR and Rexona, the world’s leading personal care brands by Unilever, organised a media meet and greet with the Lotus F1 Team to celebrate the second year of partnership, which was powered in 2012 as a direct result of similar shared values – passion, ambition, precision and excellence in performance.
Fuelled by a desire to be the best in class, CLEAR and Rexona have been perfectly matched with the Lotus F1 Team to honour ambitious men with the thrill of speed and a passion for energy. 2012, the same year when the partnership with CLEAR and Rexona was announced, was an exciting season for the Lotus F1 Team. The team finished on the podium ten times and won the Abu Dhabi Grand Prix.
At the event, 2007 Formula One World Champion, Kimi Räikkönen talked of his hopes for his second season with Lotus F1 Team after his successful comeback to the sport:
Last year was my return to Formula 1 and it went pretty well. This year will be my second with Lotus F1 Team and my eleventh season overall in Formula 1 so I’ve got a pretty good idea of what to expect. I’m sure it will be an exciting season and I’m sure there’ll be lots to talk about. For me, I will continue to do the best I can; let’s see how good our car is, and how good the others on the grid are too.
The event also saw the launch of their “Helmets for Heads” campaign, a global initiative aimed at promoting road safety by raising funds for the purchase and distribution of helmets in lower income communities. In partnership with the UN Decade of Action for Road Safety 2011-2020, signed helmets were auctioned off to raise funds for the acquisition and distribution of helmets for vulnerable road users.
To further extend the excitement of the partnership to the consumers, CLEAR and Rexona are offering six privileged individuals will enjoy a five-day-four-night trip to Monaco with all accommodation and flight expenses paid. In order to participate in this nationwide initiative, participants need to purchase a minimum of RM 10 worth of CLEAR or Rexona products followed by answering a simple question.
Click to view more pictures from the exclusive meet and greet session!
For more information, visit their official website.